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bestie - hero - love of your life

be your own

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treat yourself like the love of your life

yes, you do totally deserve to treat yourself
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What if you treated yourself like someone you love?

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how would your life change ?
Use code TENOFF for 10% off your first purchase
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be your own bestie

The be your own movement was born out of the necessity of humans to stop seeking external fulfillment and validation. You treat your best friend and partner like royalty, why don't you treat yourself the same?

feel more confident

Your fake tan just got real

More specifically, your sunless tan aftercare just got better, easier, and more effective.

pro tips

Want to swim with a sunless tan?

You may have been told that fake tans aren’t a good idea when going on a beach vacation or to Vegas pool parties...

skin health

The only safe tan

By now, we all know that tanning beds and laying out in the sun is not safe. But is regularly getting spray tanned or using self tanner safe?

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Overheard

what's new? what's new?
Let Her Cook

Let Her Cook$30.00$38.00

LIMITED EDITION FREE GIFT! Grab the bundle, save $8, plus get the free travel bag. It just makes sense. Fun fact: exfoliation helps stimulate collagen production, which of cour...

what's new? what's new?
On The Bright Side Whitening Pen
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On The Bright Side Whitening Pen$24.00

On The Bright Side Whitening Pen can be used by itself, with no LED mouthpiece. Designed for on-the-go use, it is perfect to keep in your car or purse for a quick touch-up befor...

what's new? what's new?
Enter The Villa Tanning Mousse
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Enter The Villa Tanning Mousse$39.00$49.00

Fun fact: be your own is the offspring of a luxury spray tanning business called Blend. Blend has a cult following in the Minneapolis area, and now you can get a taste of it at ...

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Promise us one thing

Whether you purchase our products or not, we want you to remember to always take time for yourself. Remember who you were before you became a mom, or before you lost your identity to your relationship, or before you got stressed to the max from your "dream job." Be kind to yourself. Love every part of yourself, even the parts that you are working to improve. Self-care and self-love are not selfish.